A consumer promotion commissioned for Hershey’s Chocolate syrup. A Mini Mechanix Construction set was offered as a freebie targeted towards children to get pester – power and more sales for Hershey’s.
4 unique models were offered as a collectible series. The promotion was run across formats and channels.
Product with MRP 119/- given as free gift with each bottle purchased.
TAT – 3 months.
Escalations – NIL.
This kit was conceptualized and designed by us for a Special Kids pack of 4 soaps with a story book.